Pay-per-click ads across Google, Microsoft, Meta and more — set up, tracked and optimised for UK local businesses. More leads. Less guesswork. We handle everything end-to-end, from keyword research to weekly optimisation, on a live dashboard you actually understand.
From £249/mo · £199 one-time setup fee · 3-month minimum term
Leads this month
0
+12%
Cost per lead
£24.00
−24%
Conversion rate
4.2%
+2.6 pts
Local PPC across every major platform
Google is the start, not the finish. We build, track and optimise paid campaigns on the platforms that drive local leads for your business.
It's not their fault. It's complicated.
Bidding on the wrong keywords. Showing paid ads to the wrong people.
No idea which clicks turn into actual customers.
Guessing at what to change, instead of knowing.
We fix that.
Everything needed to turn paid clicks into tracked, attributed local leads — built and managed for you. No extras to buy, no hidden retainers.
Campaigns built from scratch on the platforms that fit your trade — Google Ads, Microsoft Advertising, Meta Ads, TikTok, LinkedIn, Reddit or Pinterest. We pick the channel by your customer, not by what's trendy.
Forms, phone calls, WhatsApp clicks and bookings — every lead is attributed to the platform, campaign and keyword that produced it. No guessing what worked.
We tune bids, pause losers, expand winners and rotate ad copy on a weekly cadence. Your account never just sits there racking up spend.
A/B tested headlines, landing-page recommendations and audience experiments — so cost-per-lead trends down month over month, not just in the first 30 days.
Leads, spend, cost-per-lead and conversion rate in a single live view. Plain English, no Google Ads UI, no spreadsheets at month-end.
A real, named PPC manager — not a chatbot or an offshore template. Reachable by email and phone during UK business hours.
From signup to live ads in days, not weeks.
Pick the plan that fits your ad spend.
Campaigns, tracking and ads — all done for you.
Your ads start showing on Google and other platforms to local customers.
Better leads, lower cost — every single month.
Forms, phone calls and live chats stream into one feed in real time — tagged with the campaign, location and keyword that produced them. No more "I think the ads worked this week."
New phone call
Boiler not firing — emergency
Manchester M14
just now
Form submission
Bathroom refit quote
Stockport SK4
2 min ago
New phone call
EICR booking enquiry
Salford M5
6 min ago
Form submission
New boiler · combi 30kW
Altrincham WA14
11 min ago
We run paid ads for the kinds of businesses local people actually search for — from emergency plumbers to private dentists. Every campaign is set up with the keywords, ad copy and call tracking that match how that trade gets enquiries.
Problem: Leaky leads from directories that send the same enquiry to five rivals.
With Local PPC: Exclusive boiler, bathroom and emergency call-out leads from Google Search.
Typical cost per lead: £15–£35 per lead
PPC for plumbers UK
Problem: Quiet weeks between word-of-mouth jobs and no predictable pipeline.
With Local PPC: Steady EICR, rewire and EV charger enquiries from local search ads.
Typical cost per lead: £12–£28 per lead
Google Ads for electricians
Problem: High-ticket jobs lost to faster-quoting competitors on Google.
With Local PPC: Roof repair, flat-roof and rendering leads ready for same-day quoting.
Typical cost per lead: £20–£45 per lead
PPC for roofers UK
Problem: Implants and Invisalign chairs sitting empty despite NHS demand.
With Local PPC: High-intent private patient enquiries with full call tracking.
Typical cost per lead: £25–£60 per lead
Google Ads for dentists UK
Problem: Generic SEO traffic that never picks up the phone.
With Local PPC: Conveyancing, family law, wills and tax-return enquiries from buyers ready to instruct.
Typical cost per lead: £25–£70 per lead
PPC for solicitors UK
Problem: Booking gaps that chip away at hourly utilisation.
With Local PPC: Block-booking enquiries from learners in your specific postcodes.
Typical cost per lead: £8–£18 per lead
Google Ads for driving instructors
Most agencies celebrate launch metrics and then quietly let them drift. We do the opposite: weekly optimisation cycles cut wasted spend, raise quality scores and compound improvements over the first 90 days and beyond.
Last 8 weeks
£18.40
−43%
How we compare to the two other ways UK local businesses usually run paid ads.
| Feature | DIY in-house | Traditional agency | Local PPC |
|---|---|---|---|
| Typical monthly cost | £0 (your time) | £1,000–£3,000+ | £249–£499 |
| One-off setup fee | — | £500–£2,000 | £199 |
| Time to live ads | Weeks of trial & error | 4–8 weeks | Days, not weeks |
| Conversion tracking (forms & calls) | |||
| Multi-platform (Google, Microsoft, Meta, TikTok…) | |||
| Ongoing monthly optimisation | |||
| Minimum ad spend required | Any | Often £2,000+/mo | From £500/mo |
| Contract length | — | 6–12 months | 3 months, then rolling monthly |
| You own the ad account |
Straight answers about how Local PPC works, what it costs, and what to expect.
Still have a question? Get in touch or see the full process.
Join other UK businesses growing with done-for-you Local PPC across every major ad platform.
